House of Rungano

Website Structure Blueprint

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The Website Structure Blueprint

Every page of the system, as a browsable exemplar. Each page carries its guidance layer — the formats and the reasoning — and a “Toggle guidance” switch in the top bar shows the clean client view. Everything in brackets is built from your questionnaire and keyword research.

The site

The pages every build starts from.
Start here
Homepage
The full conversion loop — hero to closing, with the capture pair early.
 Converts
Service / Offer
One offer, sold properly — split hero, proof, objections, one ask.
 Persuades
Why [Brand]
The differentiator page — why people choose you.
 Trust
About
Story, mission and the founder — in their own words.
 Trust
Team
Flip cards sized to the team, standards behind them.
 Belongs
Community
Free, always — join at the centre, optional blocks around it.
 Conditional
Membership
The paid layer, sold on its own page — sign-up as a transaction.
 Attracts
Blog
Search bar that feeds the article pipeline; the supporting-magnet strip.
 Attracts
Article
One keyword per article, share row, capture pair at peak engagement.
 Local
Find a [Service]
Search, map and location cards — straight to booking.
 Local
Location
One page per location — the strongest local-search asset.
 Fallback
Contact
The form is the one ask — two layouts, map or split image.
 Utility
Legal & Utility
One template for every policy, at document scale.

The Conversion Loop

Steps 3 and 5 of the standard entry mechanism — built on the platform per campaign.
Loop · step 3
Landing Page
Reveals the offer, form embedded — no nav, one action.
 Loop · step 5
Thank-You Page
Confirms, delivers, loops back — navigation returns.

The system, mapped

The reference views behind the pages.
Reference
Sitemap
Every page, URL and block — core, conditional and external patches.
 Reference
Page Type Matrix
What appears where, and the rules that keep it consistent.