House of RunganoWebsite Structure — Landing Page · step 3 of the Conversion Loop — reveals the offer, captures the reader
Optional Announcement — one timely line, an offer, a launch, or a notice ×
Logo[Business phone]
01 — Hero · reveals the offer
Eyebrow · what this is and who it’s for
Free [format — guide / checklist / template] for [Ideal Client]
H1 · [Outcome the magnet delivers] — inside the [Lead magnet] · restates the CTA that brought them here, message-matched

[Outcome the magnet delivers] — inside the [Lead magnet]

Subheadline · the contents, then the first result

Inside: [what’s in it], [what’s in it] and [what’s in it] — so you can [first result] without [the pain it removes]

Get the [Lead magnet]
Step 3 of the loop: the blog CTA (or ad) made a promise; this H1 restates it as the outcome plus the magnet by name — same message-match rule, same H1 grammar as the site. Built from the magnet’s own fields, never written loose.
02 — What you get
H2 · Section headline

What’s inside the [Lead magnet]

H4 · Sub-headline

[Value] and [value], in [size — pages / minutes / steps]

H3 · Inside

[Chapter / section / tool]

[One line on what this part helps them do]
H3 · Inside

[Chapter / section / tool]

[One line on what this part helps them do]
H3 · Inside

[Chapter / section / tool]

[One line on what this part helps them do]
03 — Proof Optional
Proof lead · Testimonial when available

[Specific result], in the client's words

[Name] · [context that makes it land]
Or · Founder message when no testimonials yet

[Why I built this], in the founder's words

[Founder] · Founder
Evidence
[Number]
[what it measures]
[Number]
[what it measures]
[Number]
[what it measures]
[Number]
[what it measures]
The site’s proof block, unchanged — same skeleton, fresh sentences. Pick the one testimonial that proves this offer’s promise; the founder message stands in when none exist yet.
04 — The action (the only one)
H2 · Section headline

[Action][restate the promise]

The platform’s embedded capture form · restyled to the design system — it must look exactly like this, never like an iframe

Get the [Lead magnet]

[One line on what happens next — sent to your inbox straight away]
Name
Email address
Get the [Lead magnet]
[One line on what happens with their email] · Privacy
On submit the form fires the thank-you page — step 5 of the loop — and the delivery email is the first touch of the magnet’s named sequence. When the offer is a booking or purchase instead, the card is replaced by the single CTA straight into that flow. Either way: one action, tagged at source, conversion event firing.
05 — Objections & FAQ
H2 · Section headline

Before you [Action]

[The objection the ad audience actually has]
[The objection the ad audience actually has]
[The objection the ad audience actually has]
Three, no more — the ones that stop this campaign’s click from converting: price, catch, what happens after.
06 — Closing repeat
H2 · the promise, one last time

[The promise the ad made]

[Action]
Landing · The loop

Step 3 of the Conversion Loop

The loop

Blog post (1) → CTA, as a pop-up or inline block on the post (2) → this page — the offer revealed, form embedded (3) → completed form (4) → thank-you page: confirms, delivers, loops back (5) → nurture workflow, where the delivery email is the first touch. Every offer runs through it. The same page also serves any doorway with no page context — an ad, an email link, a social bio, a QR code.

Message match

The H1 restates the promise of whatever brought them here — the pop-up, the inline CTA, the ad — as the outcome plus the magnet by name. The visitor should never wonder if they’re in the right place.

No exits

No navigation, no social rail, no footer columns — the form is the singular point of focus, and every exit removed is conversion kept. The thank-you page is where navigation comes back.

Where it lives

Built on the platform’s landing page builder, on the landing subdomain. Magnet pages are keyword-first and indexable — they can rank for their own query; ad-only promo pages are noindex. The site’s embedded captures (the V1 pair, the V2 strip) are the short loop — they skip steps 2–3 for readers already on a page — but every magnet still gets this page as its canonical home, because pop-ups, ads and links need somewhere to land. Both routes end at the same thank-you page and the same sequence.

Landing · Section 02

What’s inside

Formats
H2 · What’s inside the [Lead magnet]
H4 · [Value] and [value], in [size]
H3 · [Chapter / section / tool] ×3
Rule

Only what this offer contains — nothing from the wider catalogue. Naming the size (pages, minutes, steps) makes the value concrete and the commitment small.

Landing · Section 03 · optional

Proof

When to use it

Optional, decided by the weight of the ask. A free magnet barely needs it — the privacy line and a credible page usually carry a free download, and cutting this section shortens the path to the form. It earns its place when the action costs something: a booking, a purchase, a paid event. When used, it is the site’s own proof block — testimonial (or founder-message fallback) plus the evidence stats — same skeleton as every proof section, written fresh, with the testimonial picked because it proves this offer’s promise to this audience.

Landing · Section 04

The action

The form

The platform’s CRM form, embedded and restyled to the client’s design tokens — same fonts, same fields, same radii as the site’s own forms, so it never reads as a bolted-on widget. Name and email, nothing more, plus the one-line privacy assurance. Tagged with its source, entering the magnet’s named sequence, set to fire the thank-you page on submit. Booking or purchase offers replace the card with the single CTA into that flow. Either way the conversion event fires, and there is exactly one action on the page — the hero and closing CTAs both anchor here.

Built from
ActionThe campaign’s conversion endpoint
SequenceThe campaign’s named follow-up
Landing · Footer

Minimal by design

Rule

Copyright and the legally required links only. A full footer is a menu of exits; a landing page keeps none.

Landing · Section 05

Objections & FAQ

Rule

Both question sets: the searched near-me and location questions, plus the practical booking questions (times, parking, what to bring, choosing a location). Schema only on questions visible here, never duplicated from the offer page.

Built from
QuestionsSearched near-me set + client FAQ link