Local discovery. It catches the “[offer] near me” searches, lets the visitor find their location, and hands them straight to the client’s booking system. One of these exists per offer where the client is local or multi-location.
Two targets — the offer term and the near-you modifier, exactly how the search is typed.
We build the discovery; the client’s booking platform takes the booking. The search filters the pins and the cards together, and each card’s Book button links out to that location’s booking page. Every location carries its own LocalBusiness schema and Google Business Profile link — this is the strongest local-search page on the site.
Both question sets: the searched near-me and location questions, plus the practical booking questions (times, parking, what to bring, choosing a location). Schema only on questions visible here, never duplicated from the offer page.
For the visitor who searched but is not ready to book. Topic-matched to the service; the download is the Brandi platform’s capture form and names the nurture sequence it enters. The section is V1 — the identical pair from the homepage: magnet card plus the optional community card. Never a lone card; if the client runs no community, the community card hides and the magnet card keeps the same width and position. Sits between the locations and the FAQ so the blue capture band stays clear of the blue close.
Every form on the site — the newsletter here, every magnet download, the contact form, the community join — is the Brandi platform’s CRM capture form, embedded and styled to the design system. Every submission lands in the CRM tagged with its source and enters its named sequence. Never a mailto link, never a third-party form.
Consistent name, address and phone across the web is what local search scores. When a brand won't publish a street address, the footer carries city or region only, and the full details live on the Contact page with local business schema and a Google Business Profile. The signal is kept; the street address is not forced into the footer.
In care, health or youth sectors, a care or crisis resource in the footer is required, not optional.